Are you having a hard time choosing the right product to start your journey in the world of online commerce?
Are you looking for product ideas to sell online that differentiate you from your competition and pave a fast path to success and profit?
Well, this article will provide you with everything you need to start your journey successfully in the world of online selling.
What is online selling?
Online selling or e-commerce, is a new modern method of selling, buying, and marketing products and services in all its forms on the Internet.
In fact, the history of selling products online dates back to the emergence of the Internet itself in 1991, and of course, Amazon was one of the first companies to expand its plans in this promising field.
Soon, the idea of online commerce began to flourish around the world.
There are no geographical borders or direct transactions, all you have to do is choose the product you like from the wide range of options available, then buy it through dedicated payment methods, and then the product will come to you simply.
In the latest statistics, e-commerce amounted to about 14.1% of the total global commercial transactions, with a value of approximately 4.88 thousand billion dollars annually.
Researchers expect it to reach 22% by 2023.
This means that selling online is slowly occupying the commerce scene so you need to quickly get a place for your own store.
Ways to sell products online
There are two main ways in which you can enter the online selling market:
Selling via a private online store
If you want independence and completely manage your own store, the best option is to create your own store.
This method may be a little complicated and requires an investment of time and financial resources, but it will eventually produce your own store, there are no limits except what you set yourself.
Or if you do not want to build your own store from scratch, the second option for you is to launch your own store through well-known e-commerce platforms, such as WooCommerce, which is free and does not require a subscription like other platforms - Shopify and BigCommerce.
These platforms provide you with a private space to create your own online store and give you relatively great flexibility in customizing the store and personalizing, from the types of products you want to sell to designing an online store to the payment methods and shipping mechanisms like you want.
Of course, all of this comes at a price, which is a monthly or annual subscription with a percentage of the sales profits you make.
Selling via global online stores
On the other hand, you can sell your products online through popular online stores such as: Amazon, eBay, or even Jumia and others.
These stores offer you the advantage of having a large base of potential customers in them, so they provide you with your own account to display your products, but they determine the payment methods and shipping mechanisms, and they must be adhered to.
How do you get product ideas to sell online?
Many find the process of choosing the right product complicated and often get into many labyrinths and may end up with an unsuccessful project, and the reason is the wrong or insufficient planning of the product selection process.
Product selection requires careful planning, and you should know that the time you spend searching for the right product will definitely pay off.
We can summarize the steps for choosing the best product for you in the following items:
- Thinking well of the economic and social conditions surrounding the target customer base. For example, the purchasing power of customers plays an important role in their ability to purchase a particular product.
- Deep research on exactly what customers want, never hesitate to invest a long time in this step because it will result in quick success or failure of your online selling project.
- Prepare a statistical study for the product of your choice, and whether the market for this product is constantly increasing, or is the demand for it decreasing day by day.
- Try to search among the ideas of products for sale online, what is highly demanded by customers, production and manufacturing, what competes with not enough demand.
- Make a list of data related to the product you chose, including the intensity of demand and the amount of searches for keywords that describe that product. Choosing a product that has extensive searches on Amazon, for example, will give you a great chance of success.
- Do thorough research on the source of the product you are going to choose and your competitors in the market for that product. Also note the commitment of the suppliers, the number of products they have in warehouses, and the prices they offer around the world, and there is no harm in investigating the success and reputation of that supplier over the past years.
- Finally, if you own a physical store or chain of stores, you may consider choosing products that are suitable for display in your stores.
Best product ideas to sell online
Here are some of the most prominent ideas about products that you can adopt in your e-commerce, which will be very popular if you plan for them well and invest your time and financial resources well.
1. Natural cosmetics
The demand for cosmetics is constantly increasing around the world, with an annual growth rate of 10% for these products.
Its annual sales are expected to reach $22 billion by 2024.
With the increasing awareness of users about the physical and environmental harms of chemical products, many of them began to avoid these products and turn towards natural products.
The idea of natural products seems to be a great idea, especially since this market is relatively stable, and the media and social media are becoming buzzing with these products and users are marketing them themselves through their use.
If you have the necessary time, financial and technical resources, you can launch your own project to manufacture cosmetics and natural care and ensure their quality and efficiency on your own.
But if you want a quick start and a practical idea to make profits with limited possibilities, then buying products from suppliers or companies and selling them is the perfect solution.
Of course, you must be sure of the quality of your products and that they are really natural, so you have two options: either you buy from trusted and well-known companies worldwide, or you have to choose one of the intermediary companies that offer you a private brand known as the Private Label.
They are private companies that manufacture the product with the specifications you require and put your own brand on it.
In other words, you can get reliable products that carry your brand without making them yourself.
You can also search through the famous Alibaba platform for reliable manufacturers that provide natural skin care products.
2. Face masks
We all know the new epidemic of Corona that struck the world in 2019, starting from China and ending with the whole world.
As a result of this epidemic, many health instructions have spread, including wearing a mask.
This protective behavior quickly became a trend.
Everyone wants to wear a mask that provides protection and at the same time gives him a beautiful appearance.
Although the epidemic may end soon, the healthy mask-wearing behavior will remain for a long time.
Therefore, the project of selling masks will be a successful project in the short and long term.
But it is worth remembering that the main goal of medical masks is to prevent disease.
Therefore, exaggerating the design and external shape of the muzzle may affect its protective efficiency.
3. Pet products
Recently, the behavior of pet grooming has increased and spread exponentially.
Making pet products may be an opportunity for you, especially if you're into it.
As you know, pets are no longer limited to cats and dogs, there is a long list of pets and this will give you a wide range of products and goods that can be sold.
Pet products include everything that animals eat or drink, as well as the accessories necessary for a pet's life.
Toys are also an essential part of the collection that customers collect after choosing their pet.
If you prepare the food for your pets yourself or if you have a healthy homemade recipe, it is also one of the special products that you can sell online.
4. Smart home gadgets
The demand for smart home gadgets is constantly growing.
Smart home gadgets include a long list of devices including:
- Voice-activated devices such as: lamps, alarms, music players, etc...
- Thermostats that alert the customer to the temperature and humidity in the home
Also, refrigerators and smart ovens have become a popular trend in recent times.
Despite the increasing popularity of these tools, only a few e-store owners seek to provide and launch these tools for selling online.
This is actually an opportunity for you to gain all those clients.
5. Smart watches
Smartwatches have recently gained a lot of popularity, as they give a unique
personal character and a distinctive experience, especially for lovers of
smart devices.
Statistics indicate that
smartwatch sales have exceeded 100 million pieces worldwide, with profits exceeding $50 billion annually.
Smart watches and bracelets have many features.
From making calls and audio recording to shooting videos, even having sensors and special sensors to measure the pulse, blood pressure, and blood oxygen level, not to mention tracking the number of steps for athletes, tracking the quality of sleep, ..etc.
6. Wireless or bluetooth headphones
Wireless headphones have proven to be effective over the past few years.
The market for these headphones is constantly improving, and
statistics expect an annual
revenue increase of 10% to reach $31.8 billion by 2023.
Bluetooth headphones are very practical and rarely have technical problems, but nevertheless, we recommend that you choose an authorized and trusted company to sell these devices.
Because low-priced headphones are usually of poor quality and have a short life, and this will negatively reflect on customers trust in your product.
In the global market, there is a long list of companies approved for Bluetooth headphones, led by Samsung.
In addition, the difference in price between good and average quality headphones may not affect the customer's purchase decision in most cases.
7. Used products
You may be surprised by the idea, but be honest, there is a large percentage of customers who are interested in buying used tools as long as they are in good condition and at a competitive price.
All tools that can be used again and with the same efficiency are a good option to display in your online store.
Of course, you should find a reliable source for these tools, and if they can be tested for their quality and efficiency, that would be better.
You must offer competitive prices to attract customers who want to get products at reasonable prices, even if they are used.
You can test the success of this idea at the local level and if you see a large demand, you can generalize this idea and possibly start your own company to redistribute the used products with satisfactory efficiency.
8. Electric bikes and skateboards
The generation of the twenty-first century has become the generation of electrical tools par excellence.
Even most toys and amusement gadgets run on electricity, and embracing these products in the midst of this modern transition in amusement gadgets would be a sure hit.
The only problem with selling these tools is how to get them from the producer to the consumer.
Of course, if you are going to set up your own company to manufacture these devices, the matter is simpler.
But most of the time that won't be possible, here it may take you some effort and time to come up with the best way to ship and deliver these products at the lowest cost.
9. Remote control aircraft (drones)
You must have seen the huge amount of videos on social media where people use wireless drones, known as drones, to film their various activities.
In fact, this behavior has become a popular trend and having one has become a necessity for many, so you will have a great chance of success.
The average price of these planes is $180.
The market for drones reached about $5 billion last year and this number is expected to increase over the next few years.
And it's also very interesting if you think about it, how many users would like to have their own plane that they can control as they please?
In conclusion, the e-commerce market may be crowded and the competition is great, but good planning and choosing the right product with a little patience and follow-up will definitely yield success.
You have to take advantage of all available opportunities and choose a suitable product.
And our reviewed list will be a great guide for you.
Choose what matches your future plans and feel free to add your own ideas.
Always try to stand out as the crowded online marketplace needs you to offer something different.