If you run a website or create web content, you are probably familiar with the importance of using the right keywords.
Also, you need to know the terms and phrases people are searching for on a topic or about a product or service that you might happen to be selling.
Hence it is necessary to create content that matches these keywords and presents what the target audience is looking for.
The questions now is:
- How do you know which keywords to use for an idea?
- How do you find keywords for your website?
- How do you know which is the best keyword?
Below we review the most important tools that can be used to extract and search for keywords.
6 free tools to get keywords and improve your site's visibility in search engines.
Google Ads Keyword Planner
Google Ads Keyword Planner is primarily designed to help users create Google ads that will reach their target market and then convert their use in a way that enables you to improve your site's visibility in search engines.
It is completely free, and you can get it by simply opening a Google Ads account without having to purchase any ad space.
Here are the steps to register in brief:
- Enter Google ADS to get started.
- Once logged in, click on Tools at the top of the page.
- Next go to (Keyword Planner).
You can search for new keywords and get search volume and predictions.
Simply enter a word or phrase and Google will return hundreds of keywords associated with it, along with average monthly searches and competition.
As shown in the image below.
Keyword Tool
SEO or search engine optimization is not an easy topic but it is not very difficult either.
If you are trying to find the best keywords for your site, you should not only focus on single words or two or three word sentences, but you also need to think about long tail keywords.
Keyword Tool provides keywords in an easy way to search with automatic option suggestions.
Like Google, YouTube, Bing, Amazon, eBay, Apple App Store, Instagram, and Twitter.
The free version of the tool offers up to 750 suggestions per search.
If you're working in countries other than your own, you can set Google's location and language to find translated results from other places.
Soovle
Soovle uses the same method as the Keyword Tool to extract keywords.
But it should be noted that it supports other search engines that are different from the ones on the Keyword Tool, so you should use the two tools to complement each other.
In all, Soovle works with Google, Bing, Yahoo, Wikipedia, Answers.com, YouTube, and Amazon. It is a completely free SEO tool to use.
Google Trends
Keywords don't hold the same power or ability to bring in visitors all the time.
For example, people search a lot for movies before they are shown, and soon after they are shown, searches for these films decrease and the words become less effective.
Whereas, if the movie wins an award, searches will intensify around it and increase the number of visits to your website.
It could be an important event, an important festive occasion, the beginning of the sports season, the launch of a new product, or something else.
One of the best tools for discovering those topics or events is to use Google Trends.
To make sure the trends you see are consistent and not outdated or outdated.
You can also customize the country and whether you want to see results for web searches, news searches, image searches, YouTube searches, or shopping searches in a specific geographic location.
Keywords Everywhere
Keywords Everywhere is a free plug-in for Chrome and Firefox that provides you with information about search volume, CPC, and competition data for many websites for keywords.
The tool is especially useful when used with Google Search.
You can do an infinite number of keyword searches on a daily basis.
If you can see the level of search and competition for each keyword you're trying to target, you'll quickly begin to uncover some treasure hidden behind those words. In addition to Google.
The tool supports relevant keywords for YouTube, Amazon, eBay, and many more.
The tool also supports some other free keyword tools like Soovle and Keyword Shitter.
Keyword Shitter
Keyword shitter is one of the best free keyword and keyword research tools.
If you want a large list of keyword suggestions, all you need is to enter initial keywords and hit the start task button.
The tool will not stop generating keywords until you ask it to do so. And you can download the results when you're done.
I let it run for about a minute and got over 500 keyword and long-tail keyword suggestions, and surprisingly most of the combinations made sense in some context.
