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There are many webmasters who aspire to get a good and low Alexa rank because of its financial benefits and marketing advantages.

Therefore, improving and lowering the ranking of your website or blog on Alexa is one of the basics of building your site’s popularity on the Internet, in order to achieve profits and reap from it later.

What is Alexa website?

Alexa is a website dedicated to displaying website stats and rankings.

Whereas, Alexa provides information on the number of visitors and visits that reach any website on the Internet.

Alexa is used as a tool to show how popular the websisite is around the world or in a particular country.

Note that Alexa is owned by Amazon, which is headquartered in California, USA.

How does Alexa get websites data?

Alexa has a large traffic dashboard made up of millions of websites and sources all over the world.

Based on that data from visitor samples and visits, Alexa then estimates the number of visitors and visits to all of those websites on the Internet.

It is a complex computation that involves correcting biases as well as identifying and eliminating fake or unwanted traffic.

The Alexa data specialists are the best in this business, as they make sure that the incoming data is free of impurities and non-human data such as robots.

So that they can make the best decisions for that incoming data.

How does Alexa calculate the ranking of different websites?

According to the Alexa Blog, Alexa daily estimates the average number of visitors and daily pageviews for each site over the past three months.

The website with the highest combination of visitors and pageviews over the past three months ranks first.

What are the factors affecting the Alexa ranking of websites?

There are many factors that affect your Alexa ranking, whether your site's ranking goes up or down.

Here are the most important factors related to improving your Alexa ranking:

1. Average number of visitors per day.
2. The number of page views.
3. Traffic from people using the Alexa Toolbar.
4. The time each visitor spends on your website.
5. Bounce rate and click-through rate (CTR).
6. Quality and variety of website traffic.
7. Number of backlinks (internal backlinks and external backlinks to the website).
8. Share your website and its contents on social media, number of likes, number of comments, number of views and more.
9. website loading speed on devices (slow loading leads to visitors leaving your site at this speed, which leads to a high bounce rate).
10. Design the user experience of the website UX / UI and the way the visitor uses and interacts with your website.

How to improve your Alexa ranking?

1. Verify (confirm) your Alexa site

When subscribing to one of the Alexa website packages (paid or trial period), you will be able to add your website to your account to confirm it and with this step, a valid sign icon will be displayed next to your website ✓ in green that it has been verified. directly to your website.

It will also provide you with more powers to learn more information and secrets about your website and your competitor websites, including:

• You will get a more accurate Alexa ranking and ranking for your website.
• You will be able to access more in-depth analytical reports for your website with your competitors.
• It will enable you to closely monitor the performance of your website.
• It will display unique visitors, pageviews, and more.
• It will show you the keywords that you will be able to easily lead with.
• Find out which websites are competing for your website.
• Study your website competitors with a comparison work between them.
• And many more advantages that you will learn about when you open an account on Alexa.

2. Get backlinks to your website

External links connected to your site must be of link quality within the classification of your website domain, where the quality of backlinks depends on the website in which the link is included and on the content as well.

Backlink building rule: 90% of your effort should go into creating quality and valuable content and 10% on building backlinks.

Backlinks with Guest-Posting rating are considered to be of greater value and impact than others when building backlinks.

Backlink Checker Tool

3. Keyword analysis of your competitors

One of the best ways to get strong results with better Alexa rank is the process of studying competitors to analyze their websites keywords.

You will have to search for the best helper websites to find out which keywords bring them the most traffic, generate backlinks to their websites, and so on.

Once you know those keywords that are driving the bulk of the traffic to their websites, then you can start working on them to improve your website through those keywords to build great momentum on your website.

A lower Alexa rank can increase the cost per click that you get through your ad network or even help you bring advertisers to your website.

4. Create original, engaging and up-to-date content that provides informational value to visitors

When a visitor browses your website and finds valuable and informative content and materials within your content pages, they will interact with the content in the future and share it among their social networks (Backlink building), introducing new visitors and potential customers.

Good content is rewarded by search engines like Google, for content that takes steps to get better answers faster for the end-user.

5. Internal links and external links

Internal links are useful and influential because they allow your visitors to navigate your website pages.

This keeps them engaged with related pages and content (inbound content linking).

But don't forget that creating content with internal linking is a powerful strategy for your website, so make sure that the content you produce is relevant to your visitors and other pages.